Introduction
(Sustainable) business model
A business model describes the value that an organization offers to different customers. It outlines the capabilities and partners needed to create, market and deliver the value with the goal of generating the highest and most sustainable revenue streams possible.
Business model definition
A description of how a business creates, delivers and captures value
A business model consists of several parts. These are the most popular ones: Value proposition, partners, customers, customer relations, channels, key activities, key resources, revenue streams and cost structure
The biggest risk for companies to go bankrupt is to stick to an outdated business model. Therefore, we also elaborate on a sustainable business model in this course.
Business model vs. revenue model
A business model differs from a revenue model. Business model describes the entire organization including proposition, customers, partners and revenue model. The revenue model is part of a business model and describes the revenue structure of the products/services.
Sustainable business model
The context of the organization is constantly changing. A business model is sustainable when it is able to continue to create value as a result of these changes.
Sustainable business model definition
A business model that continuously creates, delivers and captures value, prepared to withstand future developments in the new context
In a sustainable business model we take into account:
- The context
- In- and externe stakeholders
- Key drivers (drivers from the market)
- The organisation
- innovation loop (innovation cyclus)
Definition Sustainability
We distinguish between sustainability and ecological sustainability. In this course sustainability means a ‘future proof ‘ business model. Ecological sustainability (preventing global warming) is a driver. More information about drivers can be found in the topic: Strategic driver and innovation loop