Value proposition – Application
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Question 1 of 3
1. Question
Please finish the sentence.
A good value proposition is…..
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Question 2 of 3
2. Question
Place the 5 steps of developing and implementing the value proposition in the correct order.
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Determine the ‘area of opportunity’ based on insights
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Develop specific offer
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Test and implement proposition
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Develop value proposition
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Set up requirements for implementation
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Question 3 of 3
3. Question
The next question is about Step 2: Develop the value proposition
What is the correct order of steps in developing a value proposition?
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Define the evidence
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Develop the promise of the organisation
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Determine the most important customer insight
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Define the functional and emotional advantages
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