Jade Teunissen
Position
Jade received her MSc in Economics with a specialisation in Behavioral Economics at the Erasmus University in Rotterdam. She wrote her master’s thesis on (un)conscious consumer behaviour in (un)healthy food choices. During her studies, Jade worked as an International Research Consultant for marketing communication and market research issues in Nepal and Colombia. With her strong social, creative and analytical skills, she wants to help companies achieve sustainable results in their Next Organization.
Introduction
Market Analysis is a crucial element in providing a business with all the relevant information and data to make wise business decisions. It determines the attractiveness and dynamics of a market by taking an up-close look at customers, market and consumer trends, and competition.
Objectives
The Market Analysis module addresses the theory of the different components that are essential for complete market analysis and assists you in applying them to your business.
- Market profitability (Porter’s five forces model)
- Market trends and developments (DESTEP)
- Porter’s five forces model
- Market size
- Market growth rate
- Industry cost structure
- Distribution channels
- Key success factors
Method
Follow lessons
The module consists of a series of different lessons. Start by reading the theory and evaluate your knowledge by taking the quiz.
Hands-on application
Successfully apply and test your theoretical knowledge in the hands-on application.
Complete the course
When you finish all the lessons, the application and completed the assignment you’ll successfully complete the course.
Estimated time
Approximately 6 hours to complete.
Key take-aways
What you will learn
- Knowledge of market analysis components and their definition
- Assessing market attractiveness
- Applying Porter’s five forces and the DESTEP model and translating this to your business