Jade Teunissen
Position
Jade received her MSc in Economics with a specialisation in Behavioral Economics at the Erasmus University in Rotterdam. She wrote her master’s thesis on (un)conscious consumer behaviour in (un)healthy food choices. During her studies, Jade worked as an International Research Consultant for marketing communication and market research issues in Nepal and Colombia. With her strong social, creative and analytical skills, she wants to help companies achieve sustainable results in their Next Organization.
Wouter Hoogveld
Position
Wouter obtained his Msc in Psychology at the University of Leiden and specialized in economic and consumer behavior. Having done an exchange semester in Copenhagen and visiting more than 40 countries, he has strong interest in other cultures and an overall international mindset.
Introduction
The Value proposition describes what the organization is offering to customers and in what manner. It starts with the customer needs and is about the promise, the benefits and the prove.
Objectives
The Value Proposition module addresses the understanding of customer needs and assists you in translating these needs to a promise.
- Terminology of value proposition
- Value proposition elements
- Five-step approach to value proposition development and implementation
Method
Follow lessons
The module consists of a series of different lessons. Start by reading the theory and evaluate your knowledge by taking the quiz.
Hands-on application
Successfully apply and test your theoretical knowledge in the hands-on application.
Complete the course
When you finish all the lessons, the application and completed the assignment you’ll successfully complete the course.
Estimated time
Approximately 3 hours to complete.
Key take-aways
What you will learn
- Knowledge of value repositioning
- Collecting and assessing customer insights
- Assessing and defining the essential elements
- Applying the five-step approach to define compelling propositions for added value