Customer Journey theory quiz

Customer Journey theory quiz

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Question 1 of 4

1. Question
What is the correct definition of customer journey?
- The Customer Journey is the average distance that a customer has to cover from hom to the store.
- The Customer Journey is the total sum of experiences that customers get when they come into contact with a company of brand.
- The Customer Journey is a quantitative research method to research how many customers like your product.
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Question 2 of 4

2. Question
What information does a customer journey NOT contain?
- Activities the customer undertakes during the journey
- Needs of the customer experiences during the journey
- Decisions the customer takes during the journey
- Product preferences of the customer during the journey
- Experiences the customer gains during the journey
- Information sources the customer consults during the journey
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Question 3 of 4

3. Question
Match the step with the correct stage.
Sort elements
- Doing more
- Purchase
- Usage
- Getting aware of additional needs
- Orientation on a product or service
- repair of a product
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Question 4 of 4

4. Question
Place the steps in the correct order.
- Replacement
- Purchase
- Orientation
- Termination
- Awareness
- Usage
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