Steije Renes
Position
Steije is an expert in the field of multichannel customer contact from design to implementation. He also speaks regularly at universities and business schools.
Jade Teunissen
Position
Jade received her MSc in Economics with a specialisation in Behavioral Economics at the Erasmus University in Rotterdam. She wrote her master’s thesis on (un)conscious consumer behaviour in (un)healthy food choices. During her studies, Jade worked as an International Research Consultant for marketing communication and market research issues in Nepal and Colombia. With her strong social, creative and analytical skills, she wants to help companies achieve sustainable results in their Next Organization.
Introduction
Life time value is the sum of revenues/profit your organization can expect from your customers base. Each time it is the challenge to find and explore opprtunities to optimize these values.
Objectives
The Life Time Value module addresses what the lifetime of your customer base looks like, in terms of numbers of customers, the volume of the business and duration of the relationship.
Method
Follow lessons
The module consists of a series of different lessons. Start by reading the theory and evaluate your knowledge by taking the quiz.
Hands-on application
Successfully apply and test your theoretical knowledge in the hands-on application.
Complete the course
When you finish all the lessons, the application and completed the assignment you’ll successfully complete the course.
Estimated time
Approximately 2 hours to complete.
Key take-aways
What you will learn
- Knowledge of drivers of lifetime value
- Increasing the lifetime value of your customer base