Strategic driver & innovation loop

The strategic driver and innovation loop is a tool to set up a sustainable business model

The fast changing world asks for agility of organizations

The rhythm of the organization should be a continuous loop along strategy and agile development. Each time, changes in the context has to be taken into account.

Periodically by having a look in trends and developments, having a look at the future of customer action, looking at trends from social and technical point of view, and make the translation to dynamics which relevant to make the business model sustainable.

Continuously by having a continous dialogue with target groups, partners, and the different disciplines within the organization.

Below we explain the strategic driver and innovation loop.

Strategic driver & innovation loop

Context

The grey area represents the world we live in
The context changes constantly
Social and technological trends influences the context

Example:

The corona pandemic causes client needs to change, such as working from home, increasing the need for homes with an extra room while offices remain empty…

In- and external stakeholders

Are the circles within the grey area
In- and external stakeholders are the partners, customers or other parties that have an influence on your organisation.
They have an influence on the organisation and strategy

Examples:

Suppliers
Partners
Customers
Government
Creditors
Company
Competitors
Media
Relationships

Key drivers

Are the basis of a sustainable business model demanded by the market

Drivers can be different for each company and change over time. Despite that, there are two

types of fixed drivers:

The drivers from which we act (core)
The drivers on which we act (how)

Both are preconditional for setting up a sustainable business model.

the organisation

Represents the organisation
Describes all parts of the organisation in the business model
Describes the why, how, what of organization

Key drivers

The drivers on which we act (core)

The core purpose

Is the reason of existence of the organisation. Everything the organisation does is in line with its ‘core’ purpose.

Customer centricity

Is the continuous collection of customer feedback and prioritizing customer needs within each business goal.

Corporate social responsibility

Means that everything the organisation does is in line with social responsibility and the norms and values of the organization.

Diversity and inclusivity

Is the integration of diversity in discipline, gender, culture and physical and mental capabilities. A diverse team leads to more growth.

Ecological sustainability

In addition to, aiming for economic profitability, also take into account the long-term effects of your organisation on the environment.

Other

In addition to the basic drivers, every organization can have other drivers that apply to their organization or industry.